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Me - hey there

Hi,THE NAME'S JENn

Jenn Olivencia Headshot.jpg

Are you here because of someone's, "Hey, Jenn can help with your marketing needs!" Maybe we dated years ago, or you simply Googled "Jenn Martirosian" (formerly Jenn Olivencia - my maiden name)? Do you find yourself scratching your head wondering, "How the heck did I even stumble on here?", (like YouTube's blackhole of puppy and kitten vids)? It doesn't matter. I'm glad you're here.

As a well-seasoned and marketing campaigns professional, I relish highly collaborative and cross-functional projects. With a relentless drive in augmenting internal processes and a passion for influencing pipeline growth, I constantly find myself thinking about the holistic end-to-end campaign journey and dig into data to understand what elements were successful and what needs enrichment. Value props, creative or lead generating assets, subject lines, offerings, landing page to lead form flow, messaging delivery vehicles, etc., my marketing obsession knows no bounds - and while some obsessions are no bueno, I promise you this one is.

creative dna

data + analysis + discovery

optimizes like a champ

imagine + think + explore (repeat)

MY FORTES

Demand

Generation

&

Campaign Development

Creative Strategy

&

Email Marketing

Marketing

Project Management

Marketing

Automation

Trade Show

 &

Event

Planning

Professional Juggler

(manages projects without dropping a beat)

Magician

(makes things happen)

Psychic

(visualizes the details)

Jigsaw Puzzle

(agile problem solver)

Low Boiling Point

(cool as a cucumber)

Capt'n

(goes into the trenches while leading the team)

Tackles problems by taking an outside-of-the-box approach. Solved a structural issue for a 30' x 60' trade show booth in less than 1 hour of the floor opening.

THINKING

CREATIVE

Find me at

Is professional diplomacy a
virtue? Are you seeking an
energetic Pied Piper who can lead, inspire, and improve how your team moves with each other?


Click here to start
the conversation.

Need an intense
marketer with a sharp eye,
superb organizational skills,
and one who thinks end-to-end?

 Click here to get
the 
gossip on me.

the
gossip

Feel like doing something
pretty cool? 
Well, 
you're just about there.

Click here and let's go!

​Gimme that Lil Jon 'Yeeeah!' if you fancy strategies conceived through a creative mind.
 
Click here to see what
I've done.

Loves meeting new tools head-on by diving in and poking around. Misses the awesomely interactive environment of Marbles: The Brain Store.

CURIOSITY

NATIVE

Marketing Map

DO SOMETHING FUN

 Take the compatibility test and see how we match up 

LET'S GO!

AWESOME. LET'S GET STARTED ON THE JOURNEY!

Do you covet someone with strong project management skills to develop organized workstreams & lead while ensuring execution of deliverables?
(Increased level of efficiencies by refining workflow processes to significantly reduce errors and delay on lead time)

NOT SURE...

TAKE THE JOURNEY ANYWAY - IT'LL BE FUN!

Seeking a marketer who continually tries new approaches to improve results & deeply examines data to measure what works best?
(Developed, executed & optimized Google Display ads to understand the elements driving engagement; Revamped a firm’s trade show presence to grow their subscriber opt-in list)

Do you believe skill takes precedence over passion, or does passion take precedence over skill?
(If skill, follow the red arrow; If passion, follow the green arrow. BTW, in no way is choosing red a negative!)

Is giving back and investing time into community good for employee morale?

(Being heavily committed in animal rescue, I volunteer my marketing & creative services along with volunteering onsite with animals. Spearheaded the first-ever community volunteerism for a company.)

Is being strapped with two-brained discipline & finesse to meticulously manage projects a must-have?
(Led team in the creation of a company’s first mobile app; Drove a website overhaul with a transition from B2C to D2C, guiding teams on wireframing, mock-ups, content development, assets, etc.

Do you place high value on creative blood, an eagle eye for design & a strong ability to understand what visually makes sense?
(Consolidated all marketing strategy, copywriting & creative in-house, slashing annual spend by over $200K)

Is being fearlessly comfortable leading content creation from driving an idea, sell-in, production, post-production & delivery, significant?
(Brought in creative - videography, photography, copywriting - cutting costs of roughly $40K) ​

Is building, implementing & fostering cross-functional relationships, to drive resources for project deliverables, essential?

(Orchestrated in-house training courses to increase Shareholders’ support from 10% to 45%)

Want a narrator who can tell a captivating story in multiple mediums in a clear, concise language?
(Put a creative copywriting and visual twist to professional services adverts in order to compete with the industry's traditional humdrum style)

Are you seeking a marketer who not only develops a metrics plan, but also digs deep into analytics to measure what works best (A/B testing)?
(Restructured email segments for better granular metrics; Enhanced landing pages to increase lead generation; Supervised an SEO plan resulting in 40% increased website traffic)

Do you need someone who not only leads by "getting in the trenches”, but also invests effort into developing their team?

(Significantly reinvigorated a team of 3 when hired. There was not only a difference in attitude, but also in taking initiative within projects, working together better to meet deadlines, and being truly excited to share a new or enhanced skill they learned.)

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